Ad volume and revenues were already comparatively high for the 2012 Games, positioning Rio to reach new heights. Kantar Media has mined its extensive database to compile a variety of statistics and insights on Summer Olympic advertising. But unlike the athletes, several sponsors launched their Olympics campaigns even before the Games began, including Bridgestone, BMW, Citi, Chobani, Coca-Cola, Liberty Mutual, P&G and Visa amongst others. Like the athletes, the sponsors also hope to cross the finish line and earn marketing gold. Though the main focus remains on the athletes and their performances, another competition is taking place among advertisers trying to leverage the Olympics for the benefit of their brands. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms. New York, NY, Aug– The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. NBCU Is Providing More Coverage than Ever for Rio – Meaning More Opportunities for Advertising Gold
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